HOW J. HART WORKS

One journey, measured end to end.

Traditional platforms optimize for submissions — they get paid when a form is filled. J. Hart is built to optimize toward policy outcomes, and every stage below exists to serve that difference.

Every stage marked BUILT is implemented and tested. None of it is carrying live consumer traffic yet — that waits on approved disclosure language and on the first admitted agents.
ACT I — ACQUISITION & VERIFICATION
  • Source

    Every origin is disclosed — first-party or partner. Nothing enters anonymously.

    BUILT
  • Consent

    Consent language and timestamp are captured and retained as evidence.

    BUILT
  • Dedup

    Duplicates are rejected before an agent ever sees them.

    BUILT
  • Phone verification

    The consumer confirms control of the number — a one-time code, not a guess.

    BUILT
  • Qualification

    Intent, timeline and product fit — asked directly, recorded honestly.

    BUILT
  • Compliance

    Suppression and do-not-contact screening before release.

    IN BUILD
ACT II — CERTIFICATION

Six signals. One certification.

When all six squares fill, the opportunity is certified and scored. You will see this mark on every opportunity, everywhere — web, mobile, reports.

Quality scores shown are illustrative until the scoring system ships.
JH QUALITY
CERTIFIED
  • Licensed agent

    Exclusive, single-agent delivery. Routing is governed by licence, line of authority, product and capacity — an agent cannot receive what they are not licensed to write.

    BUILT
ACT III — OUTCOME
  • Contact

    Speed to first contact is measured — it's the strongest lever you control.

    BUILT
  • Quote / application

    Logged per line of business — a P&C quote and a life application are different events.

    BUILT
  • Bound / placed

    The outcome that matters. Attribution runs back to the acquisition dollar.

    BUILT
  • Economic feedback

    What converts steers what gets acquired next — the loop lead vendors never close.

    IN BUILD

Submissions are a cost.
Policies are the product.

TRADITIONAL LEAD PLATFORMSJ. HART
WHAT'S SOLDA form submissionA verified, certified opportunity
DISTRIBUTIONOften shared, rarely provableExclusive by design, shown on the record
EVIDENCETake the vendor's wordConsent, phone control and source — on file
MEASUREMENTEnds at deliveryThrough quote, application, bind and placement
INCENTIVEPaid on the submissionBuilt to win only when policies get written
P&C ENDING
  1. Contact
  2. Quote
  3. Bound
LIFE ENDING
  1. Application
  2. Underwriting
  3. Placed / in force
ACA & MEDICARE
  1. Architecture ready
  2. Compliance-gated
Not live — and not sold as if they were.